Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.This is not that story.It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, makers of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them....
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Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup Reviews
As a big fan of Rand's work on Moz (especially his pro tips on Twitter and Whiteboard Friday's), this book was a great look behind the curtain on the true nature of running a venture backed SaaS business.
When I first started reading this book, I thought it was amazing. The first few chapters of this book reminded me of the type of radical honesty and insight of something written by Derek Sivers. I really enjoyed how Rand shared his story, gave his perspective on the difficulties of starting a b ...more
This is the most honest, authentic storytelling of startups from a CEO, it reveals the highs, lows, and their effects on the founders themselves and their family.
In addition, this book provides some “cheat codes” for anyone who is eager to start her own journey in startup. Several “cheat codes” I’ve learned by reading this book:
1. Naming of a company matters. Having a general name without any association (e.g. Amazon, Spotify) works better in impression, also make sure the “.com” domain is avail ...more
One of the most honest and transparent books about the less glamorous sides of building a startup. One of my favorite books this year.
Would I love this book as much if I wasn’t such a Fishkin fan girl? I think so. It’s funny, informative, and a much needed break from the tropes of startup land.
It really feels like rand fishkin is speaking to your directly. Lots of insights in this book.
Very refreshing to hear the other side of startups and entrepreneurship in a meaningful way. Rand didn't hide anything. His true vulnerability was much appreciated.
Excellent read for anyone building a startup or is passionate about building teams.
Have been a customer for Moz, now will definitely be an early adopter of SparkToro. Thanks for the share Rand.
It is quite an experience I must say.
I have spent 5+ years in adtech working for startups and giants but... there is lots of stuff to learn from this book.
VC, stuff, product management and basic SAAS operations.
Highly recommended even though I would cut the vanilla lyrics here to get it to a 150-pager.
Time's moniez, Rand